Why You Like It

PBS’s Why You Like It: Decoding Musical Taste is an hour-long special hosted by Dr. Nolan Gasser, exploring why musical preferences form and how science, culture, and emotion shape what we love.

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Our role was overall film design + a large volume of custom animation: building a cutting-edge PBS visual identity, then executing many story-driven sequences that visualize concepts as they’re spoken.

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CLIENT

PBS

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Credits

Graphics, Animation by

‍Squid

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‍Lead Illustrator:

‍Santi Lozano

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‍Character Animator:

‍Rees Geraghty

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‍Additional Graphic Designer:

‍Awol Jay
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Logo Designer:

Michelle Reyes

Why You Like It

PBS’s Why You Like It: Decoding Musical Taste is an hour-long special hosted by Dr. Nolan Gasser, exploring why musical preferences form and how science, culture, and emotion shape what we love.

‍

No items found.

Credits

Graphics, Animation by

‍Squid

‍

‍Lead Illustrator:

‍Santi Lozano

‍

‍Character Animator:

‍Rees Geraghty

‍

‍Additional Graphic Designer:

‍Awol Jay
‍

Logo Designer:

Michelle Reyes

Why You Like It

PBS’s Why You Like It: Decoding Musical Taste is an hour-long special hosted by Dr. Nolan Gasser, exploring why musical preferences form and how science, culture, and emotion shape what we love.

‍

CLIENT

PBS

No items found.

Accessible Film Design

Led by 25+ minutes of animation sequences, an array of motion design elements including the main titles, custom typography, show logo, poster, and UI elements for the app.

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“
Thanks for giving the show such an incredible soul. Your animation and story telling elevated this project to a unique place in the immersive broadcast space.

Bob Murray Executive Producer

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SHOW POSTER / KEY ART

To launch the special, we designed key art that matched the style of the film design. Built to live everywhere the show lives and more: broadcast listings, streaming tiles, and social promotion.