Born to Be Viral

This six-part Freeform docuseries follows the biggest kid influencers and their families as they navigate parenting and childhood on social media, earning millions of dollars along the way.

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The series design was based on a single question: What does social media feel like to a child?

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CLIENT

Hulu, Disney+

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Credits

Motion Design & Animation:

‍Squid

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‍Motion Design Team:

‍Michael Rizzi

Matthias Gerding

Anne Pothenick

Awol Jay

Sumeet Raiphale

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Dollar Bill Painting:

Claire Salvo

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‍Artist Management Provided by:

‍btf Post Production

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Born to Be Viral

This six-part Freeform docuseries follows the biggest kid influencers and their families as they navigate parenting and childhood on social media, earning millions of dollars along the way.

‍

The series design was based on a single question: What does social media feel like to a child?

‍

No items found.

Credits

Motion Design & Animation:

‍Squid

‍

‍Motion Design Team:

‍Michael Rizzi

Matthias Gerding

Anne Pothenick

Awol Jay

Sumeet Raiphale

‍

Dollar Bill Painting:

Claire Salvo

‍

‍Artist Management Provided by:

‍btf Post Production

‍

Born to Be Viral

This six-part Freeform docuseries follows the biggest kid influencers and their families as they navigate parenting and childhood on social media, earning millions of dollars along the way.

‍

The series design was based on a single question: What does social media feel like to a child?

‍

CLIENT

Hulu, Disney+

No items found.

Clay Emojis & Tactile GFX

Coming off ABC News Studios’ The Age of Influence, a docuseries that Squid delivered 1000+ social media graphics, this project was the same social vocabulary but called for a more authored finish.

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Squid handpicked a team of designers from How To Sell Drugs Online (Fast)—a hit Netflix series with gen Z inspired graphics. The collaboration resulted in something we haven't seen before.

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CUSTOM 3D CLAY EMOJIS

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Main Titles

Famous kidfluencers on dollar bills? Check ✅
Money printing press? Check ✅

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Faces were painted by hand, scanned, and the scene built in C4D. Inspired by our favorite line in the series: “We don’t feel like we’re exploiting our kids.”

Animation Sequences

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The feed returned mid-episode as well. That meant twelve feed sequences—two per episode. Each consisting of hundreds of video layers organized with signature clay emojis, tactile UI components, and timing that had to hold up under documentary editorial speed.

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“
Literally too good for words. I’m obsessed. Your work brings so much joy to this project for me. It’s like hard with the finish line in sight. This genuinely makes me feel joy. Thank you.

Ines Novačić Series Director • Born to Be Viral

Each episode opened with a feed animation. The opening sequence carries real weight as it’s the first authored visual language the audience sees, and it sets pace, tone, and trust immediately.

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“
Literally too good for words. I’m obsessed. Your work brings so much joy to this project for me. It’s like hard with the finish line in sight. This genuinely makes me feel joy. Thank you.

Ines Novačić Series Director • Born to Be Viral

CREDITS

Motion Design & Animation:

‍Squid

‍

‍Motion Design Team:

‍Michael Rizzi

Matthias Gerding

Anne Pothenick

Awol Jay

Sumeet Raiphale

‍

Dollar Bill Painting:

Claire Salvo

‍

‍Artist Management Provided by:

‍btf Post Production

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